{"id":1112,"date":"2023-08-23T21:17:55","date_gmt":"2023-08-23T19:17:55","guid":{"rendered":"https:\/\/marketon.cz\/?p=1112"},"modified":"2023-12-04T21:20:19","modified_gmt":"2023-12-04T20:20:19","slug":"wordpress-seo","status":"publish","type":"post","link":"https:\/\/marketon.cz\/ru\/wordpress-seo\/","title":{"rendered":"WordPress SEO: \u043a\u0430\u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0430\u0439\u0442 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c"},"content":{"rendered":"

\u0427\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0441\u0430\u0439\u0442. \u0421\u0438\u0441\u0442\u0435\u043c\u0430 WordPress \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0440\u044f\u0434 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u043b\u0430\u0433\u0438\u043d\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0441 SEO (\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0435\u0439). \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0448\u0430\u0433\u043e\u0432, \u043a\u0430\u043a \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c WordPress SEO.<\/p>\n

1. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u043b\u0430\u0433\u0438\u043d\u0430 SEO:<\/strong><\/h2>\n

\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 SEO-\u043f\u043b\u0430\u0433\u0438\u043d, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 Yoast SEO \u0438\u043b\u0438 All in One SEO Pack. \u042d\u0442\u0438 \u043f\u043b\u0430\u0433\u0438\u043d\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u043c\u0435\u0442\u0430\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f\u043c\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0430\u0441\u043f\u0435\u043a\u0442\u0430\u043c\u0438 SEO.<\/p>\n

2. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432:<\/strong><\/h2>\n

\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u043b\u043e\u0432\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043c\u0435\u044e\u0442 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a \u0432\u0430\u0448\u0435\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443. \u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432\u0430\u0445 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043e\u0431\u044a\u0435\u043c\u043e\u043c \u043f\u043e\u0438\u0441\u043a\u0430 \u0438 \u043d\u0438\u0437\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0435\u0439.<\/p>\n

3. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u0435\u0442\u0430\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0439:<\/strong><\/h2>\n

\u041a\u0430\u0436\u0434\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0438\u043c\u0435\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u043c\u0435\u0442\u0430\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430. \u042d\u0442\u043e \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043a\u0440\u0430\u0442\u043a\u0438\u043c \u0438 \u0437\u0430\u043c\u0430\u043d\u0447\u0438\u0432\u044b\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043a \u043a\u043b\u0438\u043a\u0443.<\/p>\n

4. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 SEO-\u0434\u0440\u0443\u0436\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 URL-\u0430\u0434\u0440\u0435\u0441\u043e\u0432:<\/strong><\/h2>\n

\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0434\u0440\u0443\u0436\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 URL-\u0430\u0434\u0440\u0435\u0441\u0430 \u0434\u043b\u044f \u0441\u0432\u043e\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438 \u043f\u043e\u0441\u0442\u043e\u0432. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u043e\u043d\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u0431\u044b\u0442\u044c \u043b\u0435\u0433\u043a\u043e \u0447\u0438\u0442\u0430\u0435\u043c\u044b\u043c\u0438.<\/p>\n

\"seo<\/p>\n

5. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430:<\/strong><\/h2>\n
    \n
  • \u0412\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442:<\/strong> \u0415\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0439\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0432 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430\u0445, \u0430\u0431\u0437\u0430\u0446\u0430\u0445 \u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u0445.<\/li>\n
  • \u041a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442:<\/strong> \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0449\u0438\u0439 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n
  • \u041b\u0435\u0433\u043a\u043e\u0435 \u0440\u0430\u0437\u0431\u0438\u0435\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u0430:<\/strong> \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 (H1, H2, H3 \u0438 \u0442. \u0434.), \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0438 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0447\u0438\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/li>\n<\/ul>\n

    6. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439:<\/strong><\/h2>\n
      \n
    • \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u044f\u0440\u043b\u044b\u043a\u0438:<\/strong> \u041a\u0430\u0436\u0434\u043e\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e \u0438\u043c\u0435\u0442\u044c \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 (alt-\u0442\u0435\u043a\u0441\u0442), \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430.<\/li>\n
    • \u0421\u0436\u0430\u0442\u0438\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439:<\/strong> \u0421\u0436\u0438\u043c\u0430\u0439\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u044f \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446.<\/li>\n<\/ul>\n

      7. Sitemap \u0438 Robot.txt:<\/strong><\/h2>\n

      \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043a\u0430\u0440\u0442\u044b \u0441\u0430\u0439\u0442\u0430 \u0438 \u0444\u0430\u0439\u043b\u044b robot.txt \u0438 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0438\u0445 \u0432 Google Search Console. \u042d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u043c \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u043f\u0440\u043e\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0432\u0430\u0448 \u0441\u0430\u0439\u0442.<\/p>\n

      8. \u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b:<\/strong><\/h2>\n

      \u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043b\u0430\u0433\u0438\u043d\u043e\u0432 \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0439\u0442\u0435 \u043a\u044d\u0448\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/p>\n

      9. \u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u043f\u0435\u0440\u0435\u043b\u0438\u043d\u043a\u043e\u0432\u043a\u0430:<\/strong><\/h2>\n

      \u0412\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0432 \u0441\u0442\u0430\u0440\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0435\u0433\u043e \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438.<\/p>\n

      10. \u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438:<\/strong><\/h2>\n

      \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043e\u0442\u0437\u044b\u0432\u0447\u0438\u0432\u044b\u0439, \u0447\u0442\u043e \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u0434\u043b\u044f SEO, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432.<\/p>\n

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